Here at Client ConneXion, it is obvious that we take blogging seriously (we post almost every day!). We see it as a great way to reach current and potential customers with light-hearted and informative posts about our industry. However, some businesses – especially dealerships – do not utilize the power of blogging. Below, we highlight why starting and maintaining a blog can help your dealership:

  • Blogging can help bring people to your website. People do not have to explicitly type in your dealership’s name to get to your website. They can search any topic that may have been covered in your post and your dealership’s website will appear. Posting blogs helps create more avenues to your page.
  • Blogging can help with SEO. Search engine optimization loves when websites have frequent and relevant blog posts. The content within these posts helps your dealership appear at the top of a search engine listing.
  • Blogging can show your expertise. Customers gravitate toward businesses who are experienced and knowledgeable about their industry. Blogging can help verify your “expert level” of knowledge by showing customers that you know what you’re talking about.
  • Blogging can be fun! As a dealership, there can be some dry topics covered on a blog. However, mix in some fun and creative posts, like what is going on in your dealership’s community, holidays, and tips.

In addition to the list above, blogging can truly help you engage with your customer base, while simultaneously teaching them something new. Client ConneXion knows the power of a blog and want to pass on our experience to you (in the form of a blog post, naturally). For more information on how we can help maintain your blog or for more blogging tips that we’ve learned, contact us at 877-888-5948!