Social media is a great marketing opportunity that is missed by a large number of dealerships.

Did you know that 84% of all car shoppers use Facebook and nearly 25% used Facebook as a resource for purchasing their last car?

Today, social media networks are a huge influence in the decision making process. Whether your dealership simply posts pictures and content or has a fully integrated social media marketing strategy, it’s important to have a social presence.

With Social ConneXion, your dealership will have a branded presence across a variety of social media platforms. We can target your consumers using Facebook through reaching a targeted audience defined by geographic area, gender, age and interests. Instagram can be thought of as the most recent social media “favorite”. This visual social platform attracts the attention of millennials and offers a great way to creatively and visually share your dealership. Think, a picture of your vehicle at the beach, on a road trip, tailgating at a football. Help your audience see your vehicles in their lifestyle. There are many other social networks such as Twitter and Pinterest that can also be beneficial for your marketing strategy.

It is important to understand that social media is a two-way conversation. Your dealership should post great pictures and content that tells a story and engages your audience. Your goal is to get your audience to interact. But, make sure that you’re interacting back with them. Keep the conversation going and respond to their questions. To learn more about how Client ConneXion can manage your social media marketing strategy, call us today!