The holiday season is quickly approaching and is a time when people are prepared to spend money. So, how do you make your dealership stand out this holiday season? We encourage you to get started on developing your holiday marketing strategy immediately! Here are a few ways that you can outshine your competition and sell more cars:

  1. Develop an email campaign. Make sure you have a complete contact list of all leads, inquiries and past customers. Develop an email campaign to be sent out several times throughout the next couple of months. Highlight any deals, special rebates or offers or new cars. Utilize Constant ConneXion, our e-newsletter solution, to develop a fully branded and engaging campaign that will help keep your dealership’s name in front of buyers.
  2. Get social. Social media marketing is an effective tool year-round, but even more so during the holiday season. Social media sites such as Facebook, Twitter and Instagram allow you to get personal with potential buyers while communicating with them and answering their questions. Allow us to use Social ConneXion to develop a cohesive marketing strategy across all platforms to better brand your dealership.
  3. Engage your website traffic. Today’s buyers are specific in what they’re looking for and with move on to the next website if they don’t find what they’re looking for. Engage your visitors immediately with Chat ConneXion and assist them and answer their questions in real time. With so many customers searching the web for the perfect gift during the holiday season, don’t let your static website steer buyers away.

It’s not too late to put your holiday marketing into full swing. Contact Client ConneXion today to learn about all of our dealership solutions and how they can work for you this holiday season!