Email marketing is an effective way to put your dealership in front of past and potential customers. However, when people aren’t interested in the newsletter and it is not engaging to them, they will not take the time to read it. Here are a few tips on how your dealership can create a newsletter that recipients will actually read.

  1. Develop a goal. Before you get started, outline the message and goal of your newsletter. Think about who you are sending it to and why you are sending and what the recipients will be interested in. Whether your goal is to generate leads, get more sales, gain awareness or promote an event, set that goal before you get started.
  2. Write a short, sweet and catchy subject line. Long and obnoxious titles turn people aware and steer them right to the “unsubscribe” button. Develop a short subject that will entice recipients to click and read more. Make sure you avoid boring titles such as “October Newsletter”.
  3. Create a clean, simple layout. Stay away from overcrowded, sloppy layouts. Develop a  design that is pleasing and easy to read and view. Make sure you use legible font as well.
  4. Less is best. Create a balance of text and images. Don’t overload your newsletter is tons of text that won’t ever get read. Keep it to the main points and drive readers to your website to learn more.
  5. Look at open and click rates. With Constant ConneXion, our e-newsletter solution, you not only get branded newsletter capability, but you get access to statistics from your email blasts. Learn how many people click on the newsletter, how many people click through to your website and more information to help you better tailor your future newsletters.

Email marketing is a proven way to help your dealership achieve and maintain a top-of-mind presence with your customers. To learn more about email newsletters and Constant ConneXion, call us today! Let us help you turn more browsers into buyers.