Digital marketing is a way of marketing your dealership through digital platforms such as email, social media, your website and more! Since today’s buyers are spending more time online when researching before visiting a dealership or purchasing a vehicle, it is important that your dealership puts forth an effort in digital marketing. Learn more about how digital marketing can help you sell more cars.

  • Social Media. Getting social with your marketing will help to reach a whole new audience on a whole new level. Utilize social media platforms such as Instagram, Facebook and Twitter to start the conversation with your potential customers.
  • Email Newsletter. It is easiest to start with a generic newsletter that is sent out to your mass email list. However, it is beneficial to get creative and segment your contacts into different groups so that you can personalize emails.
  • Keep Your Website Updated. Nothing is worse than a customer finding a car they’re interested in on your website and visiting your lot for a test drive only to find out that you sold the car last week. Keep your website updated and fresh.
  • Live Chat. Live chat is a fairly new technology that is an absolute must for any dealership. Today’s buyers have questions and they want answers quickly. Live chat allows your representative to answer questions and have a conversation with live website visitors in real time.
  • Mobile Capability. Typically, customers spend more time on a mobile device (i.e. smart phone or tablet) than on a desktop. It is important to make sure that your website, email marketing and all social media efforts are easily view-able on mobile devices. Your website should be based on a responsive design that adjusts to the screen size no matter what device the customer is using.
  • Training. Although it is important to designate digital marketing responsibilities to one person or one group of people of your staff, you should make sure all of your sales people are familiar on how to use your digital marketing tools. This will help keep your entire team on the same page.

To learn more about Client ConneXion and our suite of dealership solutions that will help you take your digital marketing to the next level, give us a call today! Explore our website to find out more about all of our dealership solutions and how they can benefit your dealership!