Within a large company like a dealership, it may be hard to genuinely engage with every single customer that walks through your door. Today, we want to provide you with some ways to ensure your salespeople are properly and authentically engaging with each and every customer:

  • Make an emotional connection. It is easy for a salesperson to walk up to a customer and begin dishing out statistics and facts about any given car, but it is a bit more difficult to carry on a genuine conversation. Have your salespeople integrate their personal stories into their customer dialogue.
  • Build a community. Speaking about your dealership as a community can drastically improve a customer relationship. Asking potential car buyers to become a part of your community can be an attractive idea to customers.
  • Share exclusive content. Help your customers out by letting them know about ways they can save money and get a better deal. As a customer, there is nothing more commendable than a salesperson who works to get you the best deal possible. If there is a sale in a week, let the customer know to come back when that special launches. They will appreciate the genuine exclusivity and honesty.
  • Host an event. A lighthearted way to engage with customers is through an informal gathering while they shop! Provide hot chocolate and coffee when it’s chilly, or lemonade and cookies when the temperature rises to encourage customers to enjoy themselves as they learn about your products. An event is a simple way to help car buyers feel as if they are a part of your dealership.