It’s hard to believe, but the new year is right around the corner. Make 2017 the year that your dealership’s sales skyrocket and leave your competition behind. Here are some New Years Resolutions for your dealership to make to have a record new year!

  • Aim to attract new traffic. You’re most likely using the same tools as every other dealer in the country to try and drive traffic to your site. This new year, we encourage you to try something new. Attract traffic in different ways using different tools. SEO / SEM ConneXion is our Search Engine Optimization and Marketing tool that is unlike any other. We uniquely work to position your dealership and drive new traffic to your site.
  • Set goals. We know that each year you probably set goals and they are often forgotten about in just a few short months. Goals are proven to help you be more successful. Set weekly, monthly, quarterly and yearly goals that you will carry out the whole year. This will help you and your team have something to work towards. Set your goals, write them down, post them for everyone to see. And don’t forget to track your goals and celebrate achievements!
  • Not all traffic is equal – differentiate between passive website visitors and leads. Traffic to your website is great, however, not all traffic to your website is quality traffic. It is inevitable that you will get some passive visitors and spam, so it’s important to be able to differentiate between those and visitors that you should give more attention. Chat ConneXion is our online chat solution that allows you to engage visitors and find out information about them such as what device they’re using, how long they’ve been on your site and what page they’re looking at. This tool will help you give the attention those important visitor deserve.
  • Selectively market your inventory. Not all of your inventory needs the same amount of attention. By utilizing analytics, you’ll know which cars sell fine with minimum focus, while you’ll learn which cars need more attention, more content, more video and more focus online through marketing.
  • Utilize video. Today’s online users are consuming more video than anything else. Sure, the content on your website is important and helps Google index your site. However, how many people want to read through 5 paragraphs to find the information they’re looking for. Provide a video overview of the vehicle you’re listing and include any important information. The viewers will respond much better to a short video clip versus a page of words.

To learn more about our suite of dealership solutions and how we can help you keep these resolutions all year long, call Client Connexion today!