Testimonials are a fantastic way to boost your dealership to new heights. From satisfied customers to happy employees, asking those you come into contact with to share a quick opinion about your company can really make you successful. Today, we want to chat about the importance of displaying testimonials on your website and why the actually work!

If you go to the home page of the Client ConneXion website, you will find a section devoted to satisfied customers who have used our products. Short paragraphs explaining why they are satisfied are included, and their credentials are displayed underneath. For example, you will see:

“Client ConneXion has become our #1 3rd party lead source because it gives us the opportunity to pro-actively connect with our online traffic, and more effectively qualify their needs. There are quite a few chat solutions out there, but good luck finding one as sophisticated, progressive and flexible as Client~ConneXion…”
-Hagen Durant, General Manager – Classic Chevrolet, Grapevine, TX

Think about a potential customer who is considering one or all of the Client ConneXion products for their dealership. If they are scrolling through our website and see these helpful testimonials, it may sway their decision in a favorable direction. People listen to other people. Sure, people listen to the companies themselves, but their opinions are often biased (as they should be) and may not represent an honest experience of that product. However, if a fellow customer shares their opinion – like Mr. Durant’s above – then others seeking an honest testimonial of the Client ConneXion experience can trust it.

Typing out words on a page is great and can really be effective for the success of your business, but transforming those written words into a video can take it even further. As we discussed yesterday, including videos on your site can dramatically increase your SEO, as there are many attractive features on the video side of things. Take a few minutes to sit down with the customer and film them stating their opinion of your business. In addition to posting the verbage, embed the video into the home page of your website. It really can lead your dealership to success.

Overall, testimonials are a great, organic way to create a favorable view of your business. Be sure to display them on your website for potential customers to see.

Want to learn more about Client ConneXion? Scroll through our website or start a Chat below!