Does your dealership have a monthly email newsletter? How does your dealership’s email stand out among the hundreds of emails that your recipients receive each month? Email marketing is an effective tool that can help your dealership sell more cars. However, your newsletter is only effective if people are opening and reading it! Here are some ideas that will help you to generate an email newsletter that your recipients will look forward to finding in their inbox. Take a look at these tips to help you:

  • Focus on the important things that make people open the email. Make sure you have a strong, short subject line, display the content in an appealing way, be clear and concise with your content.
  • Determine an optimal time frame for sending emails. Based on your audience, you should conduct research to determine the best times to send out your emails to get the most attention and prompt more people to open and read your content.
  • Create exclusive content. Make your readers feel like they’re receiving information that is only available to your subscribers – such as a free oil change or even a special rebate offer on a vehicle.
  • Grow your list. It is important to work on constantly adding more people to your email list(s). Offer an incentive for signing up for your newsletter on your website, make sure to get contact info from every visitor on your lot and add them to your list. The larger your email list, the more potential you have to sell cars!

To learn more about how your dealership can establish an email newsletter campaign that will turn your recipients into buyers! At Client ConneXion, we have established an e-newsletter solution that is proven to engage your contacts so that you never lose touch with them and you maintain a top-of-mind presence. Call us today to learn more about Constant ConneXion and start connecting with your customers today!