Email marketing has be proven to be an effective tool for dealerships when it comes to attracting leads and turning those leads into customers. Email marketing helps your dealership to maintain constant communication with all of your contacts so that you can establish a top-of-mind presence and increase customer retention with past customers.

Content

Content is key! Make sure your email has an engaging and interested subject line. Stay away from generic subjects like “June Newsletter”. Coming up with a creative subject will help your email get more clicks to open. Now, make sure you’re including information that isn’t available to anyone and everyone. Make your recipients feel like they’re getting the inside scoop. Email newsletters are a great way to let people know of special rebates, new models and inventory or a special sale.

Quality Photos

Let’s be honest, more people will look at the photos than the text. So, make sure that your photos are high quality and interesting. Good photos will entice your audience to spend more time viewing the email and read the text.

Call To Action

The point of communicating with potential customers is to get them to take the next step. Make your call to action clear, visible and easy. Whether it’s a “call now”, “set up a test drive”, or “contact us” button, make sure you include at least one important call to action in your email.

Sending monthly email newsletters is a great way to drum up more leads and more sales! Contact Client ConneXion today for assistance with developing an email marketing campaign for your dealership!