It may seem obvious that customer service and the sales culture go hand in hand, but good customer service can directly affect your sales goals. Here’s why:

Customer service does not just happen from behind the desk at the customer service department. It happens each and every time an employee of your dealership meets with a current or potential client. For example, one of your salespeople may be responsible for performing the duties of a customer service representative simply because they are present at that moment. In the same light, a service technician may have to handle the customer service side of things after a simple fix to a customer’s passenger window. Customer service should always be present, as it greatly affects the chances of initial or repeat sales.

Due to the fact that customer service happens in all arms of your dealership, it is important to train all employees to properly handle and treat customers. A large amount of qualities of good customer service are considered common sense, but be sure all of your employees are aware of skills and tactics to incorporate into all contacts with customers.

Want to learn more about what we do here at Client ConneXion? Give us a call at 877-888-5948 today! We hope you have a great Wednesday!