Today, more people than ever are utilizing the internet and dealership websites to research before making the decision to purchase a vehicle. It is important to interact with and engage these customers as early as possible! Utilizing digital marketing will help your dealership engage online shoppers and get them to your dealership so that you can convert them into buyers! Here are 3 ways you can effectively use digital marketing to sell more cars:

  1. Identify or hire an online sales representative. It is important to assign the duties to a specific person or group of people so that they can focus on the leads generate from the website and other digital marketing efforts. This will help them establish more focused relationships with online leads while allowing your other sales representatives to focus on walk-in visitors.
  2. Utilize an email newsletter. E-newsletters help maintain constant communication and top-of-mind presence in potential customers and current customers. E-newsletters are proven to increase customer retention and build upon your customer relationship. Client ConneXion’s Constant ConneXion e-newsletter solution works to maintain open lines of communication and continuous marketing to your contacts and customers.
  3. Enable live chat. Visitors on your website are actively in the market for a new vehicle and their interest is just as important as those that visit your actual lot. Chat ConneXion engages visitors immediately when they enter your virtual lot and allow you to answer questions and develop a relationship with the visitor. Chat ConneXion also gives you pertinent information such as how long the visitor was on your site, which pages they looked at and how they entered your site.

At Client ConneXion, we have worked to develop digital marketing dealership solutions that are proven and guaranteed to help your dealership sell more cars. Start today and turn more of your website visitors into actual buyers. Contact us to learn more about each of our dealership solutions and how they can work for your dealership.